How to Party Properly
Campaign Development
Identity Design
Animation
How to Party Properly is an interactive advice platform developed by Forward Leeds, a drug and alcohol service based in Leeds. Its goal is to educate individuals about drugs, offering guidance and answers for those mixing different substances.
The visuals were kept vibrant, fun, and pop-styled, while the tone was light-hearted. To bring the brand's personality to life, the animations featured a low frame rate and a playful "wiggle" effect, complementing the energetic and approachable vibe of the platform.
